Why artificial intelligence?
- Artificial intelligence is a method that allows computer-controlled or software to think intelligently like the human mind. Artificial intelligence is achieved by studying the laws of the human brain and analyzing the cognitive process. These studies result in the development of intelligent software and systems.
- Using past consumption behavior data, AI algorithms can help to discover data trends that can be used to develop more effective delivery. This is used to make relevant add-on recommendations to customers during the process.